Growing up in a large, tightknit family, there were many values my parents taught us kids. One of those was the importance of giving back, either through volunteering our time to a cause we believe in, or charitable giving. Today I’m lucky enough to be in a position to continue those lessons by trying to set good examples for my own children.
One of the companies I’m involved with is Smashburger. They recently finished a nationwide fundraiser benefiting the Davis Phinney Foundation which helps people living with Parkinson’s disease.
It was a fun promotion with every Smashburger restaurant selling orange bracelets with the foundation’s motto “Every Victory Counts.” Net proceeds from the bracelet sales went directly to the Davis Phinney Foundation.
I first met Davis through the USA Pro Challenge, as Smashburer is a founding partner of the bike race. Davis is certainly a very inspiring person through his work with the foundation. On top of that, he has achieved more victories than any other American cyclist in history. Davis is a Tour de France two-time stage winner, an Olympic medalist, and he won Colorado’s Coors Classic in the late 80’s. The Phinney’s are quite a family. Davis’ wife is Connie Carpenter-Phinney, an Olympic medalist and his son Taylor is a professional cyclist.
In 2000, Davis was diagnosed with young-onset Parkinson’s disease and, in 2004, founded the Davis Phinney Foundation whose mission is to offer information and inspiration to help those living with Parkinson’s to take more control, better manage their condition, and commit to making changes that support long-term wellness.
Smashburger guests all over the nation really got behind this mission and showed a great degree of generosity. While the donations are still be counted, along with Smashburger’s donation of at least $30,000, we know significant money was raised to do good work toward supporting those living with Parkinson’s.
I look back on the lessons of my childhood and can clearly see I am blessed that I can combine my passion for giving back, my love for cycling, and my association with Smashburger to help raise awareness for the Davis Phinney Foundation’s mission.
Thanks Davis for continuing to inspire and show us that every victory counts.